Research Promotion Plan Service to Turn Your Work Into Reach, Recognition & Impact

It is a structured service for turning research findings into audience-focused messages, content assets, channel plans, outreach activities and measurable communication objectives.

It is designed for researchers, academics, universities, research institutes, NGOs, non-profits, public agencies, foundations, science and health organisations, think tanks, innovators and other teams that need to communicate research clearly.

Useful inputs include the research paper or report, a summary of the findings, target audiences, communication objectives, priority geographies or stakeholder groups, existing channels, key dates and any brand or institutional requirements.

Yes. The plan can define core messages, supporting points, audience-specific framing and narrative themes so the research is communicated consistently without distorting the underlying evidence.

Yes. Plain-language summaries and briefs can be part of the recommended content mix when non-specialist stakeholders, funders, media, communities or decision-makers are important audiences.

Social media can be included as one distribution channel when it is appropriate for the target audience, research topic and communication objective. The plan can also recommend other routes such as email, websites, reports, media outreach, events, conferences and partnerships.

Yes. Publication-focused promotion can be incorporated through audience framing, key-message development, supporting content, media or stakeholder outreach and channel selection.

Visual communication may be included where the agreed scope calls for it, including infographics, data visualisations, posters, presentations, fact sheets and other research communication assets.

The plan defines relevant indicators for reach, engagement, audience response, content performance and other communication outcomes that can be tracked after distribution.

Yes. The communication strategy can be structured around policy audiences, decision-makers, public agencies, advocacy stakeholders and evidence-based messaging where those groups are relevant to the research.

Yes. The supplied engagement model supports project-based, retainer-based, campaign-based and longer-term strategic partnership approaches. The appropriate model depends on the scope and frequency of communication required.

The reference workflow shows discovery in weeks 1–2, strategy in weeks 3–4, content creation in weeks 5–8, distribution in weeks 9–10 and ongoing evaluation. Actual timing should be confirmed for the specific scope, volume, channels and launch requirements.