Choosing a journal is not only a question of prestige or indexing. It is a matching exercise between a manuscript's research problem, theoretical contribution, evidence, audience, and the journal's current editorial scope. For researchers considering the European Journal of Marketing (EJM), the first verified identifiers are straightforward: the supplied source record names Emerald Publishing as the publisher, gives ISSN 0309-0566, and identifies the journal in Scopus under Source ID 22199. Its supplied subject classification places it in Social Sciences and Business, Management and Accounting.
This guide separates verified source-record facts from editorial interpretation and general publication-readiness advice. Dynamic items—such as CiteScore, SJR, SNIP, quartile, Impact Factor, fees, editorial leadership, and review timelines—should be reconfirmed in the current official sources before an author makes a submission or institutional decision.
Quick answer: What is the European Journal of Marketing?
The European Journal of Marketing is a scholarly marketing journal published by Emerald Publishing. The supplied journal record connects it to the broad fields of Social Sciences and Business, Management and Accounting, and provides the Scopus Source ID 22199.
For a prospective author, the practical question is not merely whether the journal is indexed, but whether the manuscript makes a clear contribution to marketing scholarship that aligns with the journal's current aims, recently published work, methodological expectations, and audience. Before submission, verify the live Scopus status, current metrics, author instructions, article type, open-access terms, and submission route on the official journal pages.
Key takeaways
- Publisher: Emerald Publishing.
- Scopus identity: Source ID 22199 is supplied for the journal.
- ISSN: 0309-0566 in the supplied journal record.
- Subject home: Marketing within Social Sciences and Business, Management and Accounting.
- Best-fit manuscripts: research with a clearly articulated marketing problem, scholarly contribution, rigorous design and relevance to marketing researchers or decision-makers.
- Dynamic metrics: CiteScore, quartile, SJR, SNIP and Impact Factor should be checked in the current authoritative databases rather than copied from older third-party pages.
- Fees and timelines: confirm the latest open-access option, APC and review-time information on the official publisher page; the supplied record does not verify these values.
- No acceptance guarantee: manuscript editing or publication support can improve readiness, but editorial acceptance remains entirely with the journal.
European Journal of Marketing information at a glance
| Field | Journal information |
|---|---|
| Journal name | European Journal of Marketing |
| Source type | Journal |
| Scopus Source ID | 22199 |
| ISSN | 0309-0566 |
| Publisher | Emerald Publishing |
| Primary subject area | Marketing; supplied broad categories: Social Sciences; Business, Management and Accounting |
| Scopus profile | Open Scopus Source ID 22199 |
| Current Scopus status / coverage | Verify on the live Scopus source profile before relying on it for institutional requirements |
| EISSN | Verify current value on official publisher/indexing sources |
| Publication frequency | Verify current schedule on the official journal page |
| CiteScore / SJR / SNIP / quartile | Verify current reporting-year values in Scopus/SCImago as applicable; not guessed here |
| Impact Factor / JCR status | Verify in the latest Clarivate Journal Citation Reports where access is available |
| Open-access model / APC | Verify current Emerald options and any applicable charge, agreement or waiver |
| Acceptance rate | Not publicly stated in the supplied source record |
| Average peer-review time | No verified current average supplied |
| Official publisher | Emerald Publishing |
What this page covers
- Journal identity & publisher
- Scopus and metric checks
- Aims, scope & subject fit
- Article-type decisions
- Manuscript preparation
- Submission workflow
- Peer review & ethics
- Open access & fees
- Journal-fit checklist
Methodology and sources
This profile starts with the supplied source record for the European Journal of Marketing and uses the supplied Scopus source link to identify the correct title. For any submission decision, authors should prioritize the current official journal page and publisher instructions, followed by the live Scopus source profile and the latest Clarivate information where relevant. Database metrics, indexing coverage, editorial teams, charges and policies are time-sensitive.
What is the European Journal of Marketing?
The European Journal of Marketing is an academic journal centered on marketing scholarship. Its supplied classification places it inside the wider Social Sciences and Business, Management and Accounting landscape, which reflects the interdisciplinary nature of marketing research: questions about consumers, organizations, markets, strategy, communication, technology, culture and public policy often intersect.
For authors, the title should not be read as a narrow geographic restriction. A manuscript's suitability should instead be assessed against the journal's current stated scope and recent published papers. Research originating in any country may be relevant if the problem, theory, evidence and implications speak convincingly to the journal's scholarly audience. This is an editorial interpretation for journal-selection purposes, not a substitute for the official aims and scope.
EJM is likely to be considered by academics, doctoral researchers and professionals whose work makes an explicit marketing contribution rather than using marketing only as background context. A technically sound study can still be a weak journal fit if the research question is mainly about another discipline and the marketing contribution is incidental.
European Journal of Marketing aims, scope and subject fit
When evaluating EJM, start with the marketing contribution. The supplied subject record confirms the journal's placement in the business/social-science ecosystem, but the current official aims-and-scope page should determine the final boundary of fit. In practical terms, a journal-aligned manuscript should normally be able to answer three questions clearly: What marketing problem does this research address? What does it add to existing marketing knowledge? Why should the journal's readers care?
Consumer and marketplace research
Work examining consumer judgment, choice, experience, value, relationships, communities, culture, identity, digital behavior or marketplace change may be relevant when the contribution is explicitly connected to marketing scholarship.
Marketing strategy and organizations
Research on strategy, capabilities, market orientation, innovation, branding, channels, sales, services, business markets or interorganizational relationships may fit when it advances a meaningful marketing argument.
Technology and contemporary marketing
Studies involving platforms, artificial intelligence, social media, analytics, digital transformation, automation or emerging technologies require more than novelty: they should explain what the technology changes in marketing theory, practice or market behavior.
Societal and policy-facing marketing
Research on sustainability, ethics, inclusion, well-being, public policy or responsible marketing can be compelling when marketing concepts and consequences remain central rather than peripheral.
Theoretical, empirical and conceptual contributions
A manuscript can be sophisticated in method yet still offer a limited scholarly contribution. For a selective marketing journal, authors should make the contribution legible early: identify the literature conversation, show the unresolved tension or gap, explain the theoretical mechanism or conceptual advance, and demonstrate how the evidence changes what readers should understand.
What may be a weak fit?
Potentially weak-fit papers include studies that mention marketing but primarily answer a finance, operations, human-resources, pure-computing or general-management question; descriptive surveys with no clear theoretical advancement; local case descriptions that do not establish broader relevance; and manuscripts whose main contribution is a tool or technique without explaining its marketing significance. These are practical fit indicators, not official rejection criteria.
Is the European Journal of Marketing Scopus indexed? Indexing and metrics explained
The supplied source record identifies the European Journal of Marketing in Scopus as Source ID 22199. This gives authors a precise record to check instead of relying on a search result that might refer to a similarly named title. Before submission, open the live source profile and confirm the current coverage years and active status if your university, funder or promotion policy requires Scopus indexing.
CiteScore, SJR, SNIP and quartile
These indicators are reporting-year dependent. CiteScore is associated with Scopus source metrics; SJR and SNIP provide different views of citation influence and field-normalized impact; quartile can differ by subject category and year. Because the supplied source material does not verify a current numerical value, this article does not manufacture one. Record the metric together with its year and category when you use it for a formal academic purpose.
Impact Factor and Web of Science
If an institution asks for an Impact Factor or Web of Science status, verify the journal in Clarivate's current products rather than assuming that a Scopus listing implies a particular JCR status. Scopus and Web of Science are separate systems with different source selection and metric frameworks.
What types of articles should authors prepare?
The exact manuscript categories and limits should be taken from the current Emerald author guidelines for EJM. As a publication-readiness step, decide the paper's contribution type before formatting. A conventional empirical article needs a coherent research question, literature positioning, method, analysis, results and contribution. A conceptual or theory-building article must provide a disciplined argument and a clear advancement beyond summary. A review-based paper should do more than catalogue studies; it should synthesize the field and generate a useful framework, agenda or theoretical insight.
Where the official journal offers additional categories—such as viewpoints, special-issue formats, research notes or other invited/submission types—follow the specific requirements of that category. Do not assume that a generic Emerald article type is automatically accepted by EJM.
Who should consider submitting to the European Journal of Marketing?
Marketing-theory contribution
Your paper joins a current marketing literature conversation, identifies a meaningful unresolved problem, and offers a defensible conceptual or empirical advance with relevance beyond one narrow setting.
Interdisciplinary manuscript
Your study combines marketing with psychology, information systems, sociology, sustainability, tourism, services or strategy. It may fit, but the marketing contribution must be central and visible.
Marketing is only context
If the paper's main research question and contribution belong to another discipline and “marketing” appears mainly in the sample or setting, another journal may be more appropriate.
For PhD and early-career researchers
EJM may be attractive because the supplied record connects it with a recognized Scopus source identity, but doctoral researchers should not choose a journal only by database status. Check university rules, supervisor expectations, topic fit, current category rankings, article type, methodological precedent, and whether the paper is mature enough for the journal's expected contribution level.
How to prepare a stronger, journal-aligned manuscript
- Read the current aims and scope. Convert the scope into a short fit statement: “This paper belongs in EJM because…” If the statement is vague, the manuscript may need repositioning or a different journal.
- Study recent articles. Compare several recent EJM papers with your manuscript's research question, theoretical framing, method, analytical depth and contribution style. Recent editorial practice is often more informative than a generic journal description.
- Strengthen the contribution paragraph. State what prior literature already knows, what remains unresolved, what your study changes, and how that change matters for marketing scholarship.
- Audit the method and evidence. Ensure design choices, sampling, measures, analysis, validity checks and limitations are transparent enough for peer review. Methodological sophistication should serve the research question rather than substitute for one.
- Align the title, abstract and keywords. These should signal the marketing problem and contribution accurately. Avoid promotional wording or keywords added only for search visibility.
- Follow the current author instructions. Check word limits, structured abstract requirements, headings, tables/figures, references, anonymization, declarations, data statements and supplementary-file rules.
- Run an ethics and originality check. Confirm authorship, permissions, citations, data integrity, conflicts of interest, human-participant approvals where applicable, and appropriate disclosure of any AI-assisted work under current journal/publisher policy.
- Prepare a focused cover letter. Explain manuscript fit, novelty, contribution and any required declarations without exaggerating the findings or claiming guaranteed importance.
European Journal of Marketing submission guide
Use the current submission link provided by Emerald's official EJM page. Do not submit through links copied from unrelated directories or emails. The submission system may request manuscript metadata, author information, declarations, files and suggested information in separate fields, so prepare these before starting.
| Item | What to verify |
|---|---|
| Main manuscript | Correct article type, required structure, current word limit and anonymization rules |
| Title page | Author names, affiliations, corresponding author details, ORCID where requested, acknowledgements and declarations |
| Abstract and keywords | Format and length match current journal requirements; terminology accurately reflects the paper |
| Tables and figures | Readable, numbered, cited in text, correctly captioned, permissions cleared where necessary |
| References | Complete, internally consistent and formatted to current EJM/Emerald style |
| Ethics declarations | Funding, conflicts, ethics approval, informed consent, data availability and AI-use disclosures as applicable |
| Cover letter | Concise explanation of fit and contribution; no claim of guaranteed acceptance |
What is known about peer review and editorial assessment?
The supplied source record does not state the current review model or an official average peer-review duration. Authors should verify these details on the official EJM/Emerald page. In general scholarly practice, the editorial process typically begins with a scope and quality screening before a paper is sent to external reviewers; however, this general description should not be treated as a journal-specific promise.
To improve review readiness, make the manuscript easy to evaluate. The research question, theoretical logic, contribution, method, results and limitations should be explicit. Reviewer disagreement is normal in academic publishing, so revision plans should respond to the reasoning behind comments rather than mechanically changing every sentence.
Open access and publication fees
The supplied journal record does not verify a current APC, fee schedule or open-access route for EJM. Authors should therefore confirm the current terms directly with Emerald before submission, especially if a funder requires immediate open access or if the author expects institutional coverage under a publisher agreement.
When checking fees, distinguish between the standard publication route and any optional or mandated open-access route. Confirm the amount, currency, tax treatment, waiver/discount eligibility, institutional agreements, licence options and the stage at which a fee becomes payable. Never rely on a fee copied from an old blog or a different Emerald title.
Publication ethics and responsible authorship
Ethical publication readiness includes accurate authorship, original work, truthful reporting, appropriate citation, transparent conflicts of interest and legitimate data practices. Authors should read Emerald's current publishing-ethics policies and any EJM-specific instructions before submission.
- Do not fabricate, falsify or selectively manipulate data.
- Do not submit the same manuscript simultaneously to multiple journals unless a journal explicitly permits a defined exception.
- Do not add gift authors or omit contributors who meet authorship criteria.
- Cite and quote sources accurately; paraphrasing must preserve meaning and attribution.
- Obtain permissions for copyrighted material where required.
- Disclose conflicts, funding and relevant use of generative AI according to current publisher policy.
- Never propose fake reviewer identities, manipulate peer review or claim insider access to editors.
European Journal of Marketing fit checklist
Before you submit, can you answer “yes” to most of these?
- The paper addresses a problem that is recognizably important to marketing scholarship.
- The contribution is stated as an advance over specific prior literature, not merely as “few studies exist.”
- The manuscript's theory, constructs and hypotheses or propositions are internally coherent.
- The method is appropriate, transparent and sufficiently rigorous for the claims made.
- The findings are interpreted as evidence, not overstated as universal proof.
- Recent EJM articles show plausible topical, theoretical or methodological proximity.
- The manuscript follows the current journal instructions and selected article type.
- Current indexing and metric requirements have been checked against your institution's rules.
- All ethics, authorship, funding, data and disclosure requirements are ready.
How Contentxprtz can ethically support publication readiness
Contentxprtz can support researchers with manuscript editing, academic proofreading, language polishing, journal-format alignment, reference and citation checks, manuscript assessment, journal-selection guidance, cover-letter editing, reviewer-response editing, and thesis-to-article preparation. The purpose is to improve clarity, compliance and scholarly communication—not to influence an editor or guarantee an outcome.
Preparing a manuscript for journal submission?
Get ethical support with journal fit, language, structure, formatting, references and publication readiness.
Important: Contentxprtz cannot guarantee acceptance, peer-review success, indexing, citations, Impact Factor outcomes or publication. Final editorial decisions remain with the journal.
Researcher summary
The European Journal of Marketing is identified in the supplied source record as an Emerald Publishing journal with ISSN 0309-0566 and Scopus Source ID 22199. Researchers considering it should verify the current official scope, live Scopus status, metrics, article types, author instructions, peer-review information, open-access options and fees immediately before submission. The strongest journal-selection decision combines verified database information with close reading of recent EJM articles and an honest assessment of whether the manuscript makes a central, defensible contribution to marketing scholarship.
Frequently asked questions
These answers distinguish supplied journal-record facts from items that should be reconfirmed because they can change.
Is the European Journal of Marketing indexed in Scopus?
The supplied journal source record identifies European Journal of Marketing with Scopus Source ID 22199 and links to the Scopus source profile. Because database coverage and active status can change, authors should open the current Scopus source record immediately before relying on the journal for institutional, PhD, promotion, or funding requirements.
Who publishes the European Journal of Marketing?
The supplied journal record identifies Emerald Publishing as the publisher. Authors should use the official Emerald journal page for current author instructions, editorial information, calls for papers, and submission links.
What is the ISSN of the European Journal of Marketing?
The supplied record gives ISSN 0309-0566. Where a separate online ISSN is required for a form or institutional record, confirm it on the current publisher or indexing profile before submission.
What topics fit the European Journal of Marketing?
The journal is positioned in marketing within the broader Social Sciences and Business, Management and Accounting subject areas. A strong fit generally requires a clear marketing problem, a meaningful theoretical or conceptual contribution, a rigorous method where empirical work is used, and an explicit contribution to marketing scholarship. Authors should compare their manuscript with recent articles and the latest official aims and scope.
What is the current CiteScore or quartile of the European Journal of Marketing?
Metrics such as CiteScore, SJR, SNIP and quartile can change by reporting year and database category. This guide intentionally does not guess a value that was not independently verifiable in the supplied materials. Check the live Scopus source profile and the latest applicable database before using a metric in a thesis, CV or submission decision.
Does the European Journal of Marketing charge an APC?
The supplied record does not state a current article processing charge or open-access fee. Emerald journals may offer different publishing routes, and charges can depend on the chosen route, agreements or waivers. Authors should confirm the current fee and open-access terms on the official journal or publisher page before submission.
How long does peer review take?
An official current average peer-review duration was not supplied. Review time can vary by manuscript, reviewer availability, revision rounds and editorial workload. Authors should rely on any current timing information shown by the journal rather than third-party estimates.
Is the European Journal of Marketing suitable for PhD researchers?
Potentially, yes, if the manuscript fits the journal's current scope and quality expectations and also satisfies the researcher's university rules. A PhD candidate should verify indexing, current quartile or ranking requirements, authorship rules and supervisor expectations before choosing the journal.
Can Contentxprtz guarantee acceptance in the European Journal of Marketing?
No. Contentxprtz can support ethical manuscript preparation, language editing, formatting, reference checks, journal-fit review and publication readiness, but editorial decisions remain with the journal and no legitimate service can guarantee acceptance or publication.
Final perspective
A journal's name, ranking or database status can open the shortlist, but fit determines whether a submission is strategically sensible. For EJM, build the decision around a demonstrable marketing contribution, evidence of alignment with recent journal content, compliance with current Emerald instructions, and up-to-date verification of indexing and metrics.
Choose the journal for the conversation your research can genuinely advance—not only for the label attached to the journal.