Journal Profile & Submission Guide

Asia Pacific Journal of Marketing and Logistics: Scopus, Metrics & Submission Guide

Asia Pacific Journal of Marketing and Logistics (APJML) is an Emerald Publishing journal focused on marketing and logistics research with a clear Asia-Pacific orientation. Researchers commonly evaluate it for three reasons: its subject fit, its visibility in major indexing services, and the practical detail available in its author instructions. Emerald currently lists the journal with print ISSN 1355-5855 and eISSN 1758-4248, and identifies it as indexed in Scopus and the Social Sciences Citation Index.

The journal is relevant to empirical and conceptual marketing scholarship, literature reviews, methodology-oriented work, practitioner viewpoints, case studies and research notes where the contribution materially advances understanding of marketing or logistics in the Asia-Pacific context. Its published scope is broad enough to include consumer behaviour, branding, marketing strategy, digital marketing, channels, cross-cultural research and logistics-related questions, but the regional and disciplinary connection should be explicit rather than incidental.

This guide brings together the journal identity supplied in the source record—Scopus Source ID 21100395911—with current information from Emerald’s official journal page. Metrics and editorial statistics are dated because they change: Emerald currently displays a 2025 CiteScore of 9.9, a 2025 Journal Impact Factor of 5.5, a 2025 five-year Impact Factor of 5.9, and submission-performance data that include an 11.4% acceptance rate for submissions received between 1 April 2024 and 31 March 2025.

Quick Answer: What Is the Asia Pacific Journal of Marketing and Logistics?

APJML is a peer-reviewed academic journal published by Emerald Publishing. Its stated purpose is to develop knowledge of marketing and logistics in the Asia-Pacific region through empirical studies, conceptual papers, literature reviews, tests of theories and methodologies, and selected practice-oriented formats. The journal also aims to connect academic research with managerial practice.

For authors, the most important current facts are straightforward: the journal is listed by Emerald as indexed in Scopus and SSCI; it uses double-anonymous peer review with at least two independent referees for manuscripts sent to review; submissions are made through ScholarOne; standard articles are expected to be 4,000–8,000 words; and a structured abstract is required. Gold open access is optional after acceptance, while Emerald also describes a green self-archiving route.

Key Takeaways for Prospective Authors

• Publisher: Emerald Publishing.
• Journal identity: Asia Pacific Journal of Marketing and Logistics (APJML), ISSN 1355-5855, eISSN 1758-4248.
• Scopus: the supplied Scopus Source ID is 21100395911; Emerald currently lists Scopus among the journal’s indexing services.
• 2025 metrics: Emerald displays CiteScore 9.9, Journal Impact Factor 5.5 and five-year Impact Factor 5.9.
• Peer review: double-anonymous; manuscripts selected for review are sent to at least two independent referees.
• Submission format: articles are normally 4,000–8,000 words, with a structured abstract and up to 12 keywords.
• Open access: gold OA is available on acceptance for an APC; green self-archiving is also described by Emerald.
• Fit matters: strong manuscripts should connect their research contribution meaningfully to marketing/logistics scholarship and the Asia-Pacific setting or audience.

Journal Information at a Glance

Freshness note: citation metrics, acceptance statistics, editorial roles, indexing status and APCs can change. Reconfirm them on the official journal and database pages immediately before making a submission decision.

What the Journal Aims to Publish

Emerald describes APJML as a journal that publishes research making a significant contribution to knowledge of marketing and logistics in the Asia-Pacific region. The official scope explicitly includes empirical research, conceptual work, in-depth literature reviews, and tests of alternative methodologies and theories. It also welcomes practitioner viewpoints, case studies and research notes of emerging trends in support of its stated aim of narrowing the gap between academic scholarship and practice.

The subject list on the official page includes marketing strategy, relationship marketing, cross-cultural issues, consumer markets and buying behaviour, marketing channels, logistics, branding in Asia-Pacific markets, segmentation, marketing theory, new product development, marketing research, integrated marketing communications, legal and public-policy questions, cross-national and cross-cultural studies, and digital marketing.

That scope is broad, but it is not a licence to submit any general management paper. A manuscript about consumer behaviour, for example, is a stronger fit when its theory, empirical setting or managerial implications genuinely illuminate Asia-Pacific markets. Likewise, a logistics study should connect to the journal’s marketing/logistics community rather than simply use the word “logistics” in a peripheral way.

Research Topics That May Fit APJML

Based on the journal’s stated scope, manuscripts may potentially address topics such as the following. These are publication-fit examples, not an exhaustive official list:

• digital marketing adoption and consumer response in Asian markets;
• brand authenticity, brand experience and brand loyalty;
• cross-cultural differences in purchase behaviour;
• social commerce, influencer marketing and platform trust;
• sustainable consumption, green marketing and responsible retailing;
• omnichannel customer experience and channel integration;
• relationship marketing and customer engagement;
• new-product adoption and innovation diffusion;
• AI-enabled customer service and service recovery;
• segmentation and market targeting in diverse Asia-Pacific contexts;
• retail logistics and last-mile customer experience;
• supply-chain relationships with marketing-performance implications;
• cross-national comparisons of marketing strategy;
• consumer responses to pricing, scarcity or promotional tactics;
• marketing communications and integrated campaigns;
• public-policy or legal questions affecting marketing practice.

Recent examples surfaced by Emerald include research on near-expired food purchase intention, AI voice-assistant apology styles, sustainable e-commerce, metaverse retail and social-media marketing. These examples indicate a journal that accommodates contemporary digital and sustainability themes when they are anchored in its marketing/logistics remit.

Understanding Its Scopus Coverage and Journal Metrics

The source record supplied for this article identifies APJML with Scopus Source ID 21100395911, and Emerald’s current indexing section lists Scopus. This makes the journal potentially relevant to authors whose institutions require a Scopus-indexed outlet, but institutional rules differ: some universities require a specific quartile, category, year of coverage or recognised list. Verify the exact requirement with your department or doctoral regulations before submission.

Emerald currently displays a 2025 CiteScore of 9.9 and a 2026 CiteScore Tracker of 9.7. The same journal page displays a 2025 Journal Impact Factor of 5.5 and a 2025 five-year Impact Factor of 5.9. Those metrics measure different citation windows and databases, so they should not be compared as if they are interchangeable. They also change each reporting cycle.

The current Emerald page does not display SJR, SNIP or a Scopus quartile. Rather than reproduce an undated third-party value, this guide leaves those fields for direct verification in the current database. For PhD or promotion requirements that specifically say “Q1”, “Q2” or another quartile, confirm the relevant category and reporting year rather than relying on a generic web result.

Who Should Consider Publishing in APJML?

APJML may be a sensible target for marketing scholars, logistics researchers, interdisciplinary teams and practitioners whose manuscript contributes to the journal’s Asia-Pacific research conversation. Academic seniority is not the deciding factor; fit, rigor and contribution matter more than whether the corresponding author is a PhD scholar, professor or industry researcher.

A strong candidate manuscript usually has four characteristics: the research question belongs within marketing or logistics; the Asia-Pacific relevance is substantive; the study offers a defensible theoretical, empirical, methodological or practice contribution; and the paper is presented in a format APJML accepts. An excellent paper whose core question falls outside this conversation may be better served by another journal.

What Types of Manuscripts Does the Journal Accept?

The author guidelines ask authors to choose a paper type in ScholarOne and describe categories that include research papers, viewpoints, technical papers, conceptual papers, case studies, literature reviews and general reviews. The journal’s scope page separately notes empirical research, conceptual papers, in-depth literature reviews, tests of alternative methodologies and theories, practitioner viewpoints, case studies and research notes.

Before choosing a category, read several recent APJML papers of the same general type. A literature review, for example, should do more than summarize prior papers; it should provide a critical, structured contribution appropriate to the journal’s readership. A conceptual paper should develop a meaningful theoretical argument rather than simply propose loosely connected hypotheses.

How to Decide Whether Your Manuscript Fits

If you remain uncertain after reading the aims and scope, Emerald explicitly says authors may contact the editor with the manuscript title and structured abstract to ask about suitability. That is more reliable than trying to infer fit from citation metrics alone.

Preparing and Submitting a Manuscript

Length, abstract and keywords

Emerald’s current APJML guidelines state that articles should be between 4,000 and 8,000 words, including the structured abstract, references, text in tables and figures, and appendices. Submissions require a structured abstract with four mandatory headings: Purpose; Design/methodology/approach; Findings; and Originality. Research limitations/implications, Practical implications and Social implications are optional where relevant. The abstract maximum is 250 words in total, including keywords and article classification, and authors may provide up to 12 keywords.

Files and anonymous review

Article files should be provided in Microsoft Word format. A PDF may accompany the Word document, but a PDF alone is not acceptable. LaTeX can be used with an accompanying PDF. Because peer review is double-anonymous, authors should remove identifying information from the review manuscript, including author names in figures or captions; biographies and acknowledgements should be uploaded separately.

Tables, figures and references

Emerald asks for high-quality electronic figures, consecutively numbered with clear captions. Tables should be submitted separately from the main article, with their intended positions marked in the manuscript; the journal’s current guideline describes table numbering in Roman numerals. References must use a recognised Harvard style, and Emerald accepts its own Harvard variant. The key practical requirement is completeness, accuracy and consistency, including DOIs where available.

Submission route

The corresponding author must submit through the journal’s ScholarOne system accessed from Emerald’s official APJML page. Emerald specifically warns that submission should not be made by email, third-party agents or proxy services. Each author should have the relevant ScholarOne account details, and the corresponding author should add an ORCID during submission.

What Happens After You Submit?

Every submission is first screened by the journal’s editorial office. A paper may be declined or returned before external review if it does not comply with the submission policies, aims and scope, or if the language/manuscript quality is considered too low. Manuscripts judged potentially suitable are sent to at least two independent referees for double-anonymous peer review.

After reviewer reports are returned, the editor may accept the manuscript, request minor or major revisions, or decline it. Emerald also operates an article-transfer service; where appropriate, an editor may suggest transfer to another Emerald title, but accepting a transfer does not guarantee publication by the receiving journal.

The journal page currently reports a time to first decision of 25 days, based on submissions between 1 April 2024 and 31 March 2025. It also reports 36 days from acceptance to publication, with that statistic last updated in April 2025. These are historical operational indicators, not promises for an individual paper.

Acceptance Rate: What the Published Number Means

Unlike many journals that do not disclose an official acceptance rate, APJML’s current Emerald page does provide one: 11.4%, calculated from submissions received between 1 April 2024 and 31 March 2025. The figure is useful context about selectivity, but it should not be used to estimate the probability that a particular manuscript will be accepted.

Editorial outcomes depend on manuscript-journal fit, methodological quality, contribution, reporting, ethics, reviewer assessment and revision quality. A low historical acceptance rate is therefore a reason to prepare carefully, not a basis for claims about guaranteed or impossible outcomes.

Open Access, APCs and Publication Fees

APJML operates within Emerald’s mixed publishing model. Authors can choose gold open access after acceptance; if they do, Emerald charges the journal’s applicable article processing charge and publishes the version of record under a CC BY 4.0 licence. Emerald also describes a green open-access route that allows the author accepted manuscript to be made openly available after publication without an embargo period.

The official APJML page does not state the current APC amount directly in the journal text captured for this review; it points authors to Emerald’s APC price list or the editorial system. Because fees can change and may be affected by agreements or waivers, authors should verify the exact current charge immediately before choosing gold OA. Emerald states that the APC is requested after acceptance, not at submission, and that authors who do not select gold OA should not be asked to pay publication, processing or review charges.

Publication Ethics and Generative-AI Rules

Emerald states that the journal follows its research and publishing ethics framework and closely follows COPE guidance. Manuscripts should be original, should not be under consideration elsewhere, and must disclose relevant conflicts of interest and previously published substantial elements. The publisher may use Crossref Similarity Check. Research involving human participants should include appropriate ethics and informed-consent information where required, and third-party copyrighted material needs permission before publication.

Emerald’s current AI policy is especially important for authors using generative tools. Large language models cannot be credited as authors. The policy allows copy-editing of an author’s own original existing work with generative AI to improve structure, clarity, language and grammar, subject to responsible and transparent use, but states that using generative AI for copywriting—creating or drafting new submission material—is not permitted. Authors remain accountable for accuracy and integrity and should follow the latest Emerald policy at the time of submission.

Practical Journal-Fit Examples

Strong scope match

A study tests how AI-enabled service recovery affects customer satisfaction across two Asia-Pacific markets, develops a clear marketing theory contribution, and explains cross-cultural differences. This is plausibly aligned, subject to methodological quality and the journal’s current publication patterns.

Potentially weak regional fit

A consumer-behaviour study uses respondents from one Asian country but makes no region-specific theoretical or managerial argument. The location alone may not be enough. Strengthen the paper only if the Asia-Pacific setting genuinely matters to the research question; do not manufacture a regional angle.

Logistics-marketing interface

A paper examines last-mile delivery reliability, customer trust and repurchase intention in cross-border e-commerce. The combination of logistics operations and customer-facing marketing outcomes may fit the journal better than a purely technical routing-optimization paper.

Formatting problem

A sound 10,500-word manuscript with an unstructured abstract and author names visible throughout does not meet the stated submission format. Before submission, reduce it to the permitted range, prepare the required structured abstract and anonymize the review file.

Revision stage

If major revisions are requested, respond point by point, identify exactly where changes were made, support respectful disagreements with evidence, and ensure the response letter and revised manuscript are consistent.

Pre-Submission Checklist for APJML

• Re-read the current APJML aims and scope and compare your paper with recent issues.
• Confirm Scopus or other indexing requirements required by your university or funder.
• Select the correct paper classification in ScholarOne.
• Keep the full article within the current 4,000–8,000-word requirement.
• Use the required structured abstract headings and stay within the 250-word abstract limit.
• Provide no more than 12 focused keywords.
• Prepare a Word manuscript; do not submit only a PDF.
• Remove identifying information from the double-anonymous review file.
• Upload biographies and acknowledgements separately if included.
• Check figures, tables, captions, permissions and supplementary files.
• Use a recognised Harvard reference style and verify every citation.
• Declare funding, conflicts of interest and ethics information where applicable.
• Review Emerald’s current AI-use policy and disclose permitted use where required.
• Confirm all co-authors, author order and affiliations before submission.
• Verify the latest OA/APC terms before selecting gold open access.

How Contentxprtz Can Support Publication Readiness

Preparing for APJML requires more than proofreading. The manuscript needs a credible Asia-Pacific marketing/logistics fit, a concise contribution statement, a compliant structured abstract, careful anonymization, accurate Harvard-style references and polished academic language that does not obscure the research.

Contentxprtz can ethically support journal-scope alignment review, manuscript assessment, academic editing, proofreading, ESL language polishing, title and abstract refinement, journal formatting, reference consistency, cover-letter editing and reviewer-response editing. The service should work on the author’s own research and must remain consistent with Emerald’s rules on generative AI and permitted assistance.

Contentxprtz does not control editorial decisions and does not guarantee acceptance or publication. The purpose of professional support is to help researchers present their own work clearly, accurately, ethically and in a form that follows the journal’s current requirements.

Summary: Asia Pacific Journal of Marketing and Logistics

Asia Pacific Journal of Marketing and Logistics is an Emerald Publishing journal centered on marketing and logistics scholarship relevant to the Asia-Pacific region. Emerald lists it in Scopus and SSCI, and the supplied Scopus Source ID is 21100395911. Current publisher-displayed indicators include a 2025 CiteScore of 9.9, 2025 Journal Impact Factor of 5.5 and 2025 five-year Impact Factor of 5.9. The journal uses double-anonymous review and reports an 11.4% acceptance rate for submissions between April 2024 and March 2025.

Prospective authors should focus primarily on scope fit, contribution and compliance. The current author guidance calls for 4,000–8,000 words, a structured abstract, up to 12 keywords, a Word manuscript and ScholarOne submission. Because metrics, fees and editorial data can change, the final pre-submission step should always be a fresh check of the official Emerald journal page and relevant indexing database.

Frequently Asked Questions

What is the Asia Pacific Journal of Marketing and Logistics?

It is an Emerald Publishing peer-reviewed journal focused on marketing and logistics research with an Asia-Pacific emphasis. It publishes empirical, conceptual, review, methodological and selected practice-oriented work.

Who publishes APJML?

Asia Pacific Journal of Marketing and Logistics is published by Emerald Publishing.

Is Asia Pacific Journal of Marketing and Logistics indexed in Scopus?

Yes. Emerald currently lists Scopus among the journal’s indexing services, and the supplied Scopus Source ID is 21100395911.

What are the ISSN and eISSN?

The print ISSN is 1355-5855 and the electronic ISSN is 1758-4248, according to Emerald’s journal page.

What is the 2025 CiteScore?

Emerald currently displays a CiteScore of 9.9 for 2025. It also displays a 2026 CiteScore Tracker of 9.7 at the time this guide was prepared.

What is the current Journal Impact Factor?

Emerald displays a 2025 Journal Impact Factor of 5.5 and a 2025 five-year Impact Factor of 5.9. Citation metrics change by reporting year.

What is the journal’s quartile?

The current Emerald journal page used for this guide does not state a Scopus quartile. Authors who need a specific quartile for institutional purposes should verify the current year and subject category directly in the relevant database.

What topics does APJML cover?

Its official scope includes marketing strategy, relationship marketing, cross-cultural issues, consumer behaviour, channels, logistics, branding, segmentation, marketing theory, new product development, marketing research, integrated communications, public policy, cross-national studies and digital marketing.

How long should an APJML article be?

The current Emerald author guidelines state 4,000–8,000 words, including the structured abstract, references, text in tables and figures, and appendices.

What peer-review model does the journal use?

APJML uses double-anonymous peer review. Manuscripts selected for external review are sent to at least two independent referees.

What is the official acceptance rate?

Emerald reports an acceptance rate of 11.4% for submissions received between 1 April 2024 and 31 March 2025. This historical rate does not predict the outcome of an individual manuscript.

How long does the journal take to make a first decision?

Emerald currently reports 25 days to first decision based on submissions between 1 April 2024 and 31 March 2025. Individual manuscripts can take more or less time.

Is APJML open access?

The journal offers optional gold open access after acceptance, subject to an APC, and Emerald also describes a green self-archiving route. Gold OA articles use a CC BY 4.0 licence.

How do I submit a manuscript?

The corresponding author must submit through the journal’s ScholarOne system accessed from the official Emerald APJML page. Emerald states that submission should not be made by email or through third-party agents.

Can Contentxprtz guarantee acceptance in APJML?

No. Contentxprtz can support editing, formatting, reference consistency and publication readiness, but all editorial and publication decisions remain solely with the journal.

Dr. Kavita Rao

Research-Backed Writer & Strategic Content Communicator

Dr. Kavita Rao is a research-backed writer and professional communicator with a strategic approach to content development. Her work focuses on accuracy, usefulness, and credibility, helping professional audiences engage with well-positioned and clearly explained business insights.

Primary verification sources: Emerald’s official APJML page and author guidelines; Scopus source profile; Clarivate; and COPE. Metrics, policies and fees should be reconfirmed immediately before submission.