4
What Makes This Different From Simple Proofreading or Content Editing
Website content writing starts with the page objective and develops the message itself. Proofreading and editing are more suitable when usable copy already exists and mainly needs correction or refinement.
Support Dimension
Proofreading
Final correctness check
Content Editing
Improve existing copy
Website Content Writing
Develop page content
Idea / message framing
Proofreading
×
Content Editing
As applicable
Website Content Writing
✓
Audience and page-intent planning
Proofreading
×
Content Editing
As applicable
Website Content Writing
✓
Original page-copy development
Proofreading
×
Content Editing
×
Website Content Writing
✓
Page hierarchy and section flow
Proofreading
×
Content Editing
As applicable
Website Content Writing
✓
Brand-voice alignment
Proofreading
As applicable
Content Editing
✓
Website Content Writing
✓
SEO / search-intent structure when scoped
Proofreading
×
Content Editing
As applicable
Website Content Writing
✓
CTA and microcopy development
Proofreading
×
Content Editing
As applicable
Website Content Writing
✓
Grammar and readability check
Proofreading
✓
Content Editing
✓
Website Content Writing
✓
Consistency across related pages
Proofreading
As applicable
Content Editing
✓
Website Content Writing
✓
Best fit
Proofreading
Final polish
Content Editing
Improve existing copy
Website Content Writing
Build or rewrite website pages