Review of Marketing Research: Scopus Indexing, Scope & Submission Guide

Quick Answer: What Is Review of Marketing Research?

Review of Marketing Research (RMR) is an Emerald Publishing academic book series devoted to broad, rigorous reviews and research contributions in marketing. Emerald says the series provides comprehensive, state-of-the-art reviews of key areas in marketing research, with chapters that may critically examine literature, develop frameworks, discuss future developments, and include empirical work.

The series is associated with the supplied Scopus Source ID 21100265630 and print ISSN 1548-6435. Emerald currently lists Volume 22, Global Marketing in Times of Disruption, showing that the series remains active and continues to publish themed edited volumes.

Researchers considering contribution should not assume that RMR operates like a standard journal. The public series page does not present a conventional always-open ScholarOne submission portal. A contribution may depend on the theme and editorial arrangements of a particular volume, a call for chapters, invitation, or direct editorial route.

Key Takeaways

• Source type: Book series, not a conventional journal.
• Publisher: Emerald Publishing Limited.
• Editor: Naresh K. Malhotra, as listed by Emerald.
• Print ISSN: 1548-6435.
• Scopus Source ID: 21100265630, as supplied with the source record.
• Core field: Marketing research within Business, Management and Accounting.
• Current series evidence: Emerald lists Volume 22, Global Marketing in Times of Disruption.
• Submission caution: Verify the target volume’s contribution route; do not assume a standing journal submission process.

Journal Information at a Glance

What This Page Covers

• Series identity, publisher, ISSN, editor, and Scopus record
• Aims, scope, contribution types, and subject coverage
• What the current Volume 22 signals about topical breadth
• How to interpret indexing and metrics for a book-series source
• How submission differs from a conventional journal workflow
• Peer review, open access, fees, and ethics where verifiable
• A practical manuscript-fit and publication-readiness checklist
• How Contentxprtz can support ethical preparation without promising acceptance

Methodology and Sources

This profile was prepared using the supplied source record and template plus authoritative Emerald pages for the Review of Marketing Research series, the current Volume 22 information, Emerald’s book-publishing workflow, book peer-review guidance, and open-research policies. Scopus indexing is tied to the supplied Source ID and should be checked on the live source profile when institutional compliance is important.

Metrics, indexing coverage, fees, editors, calls for chapters, and publication policies can change. Reconfirm live information immediately before submitting or making an academic-administration decision.

Review of Marketing Research Aims and Scope

Emerald describes RMR as providing comprehensive, state-of-the-art reviews of important areas in marketing research. The series mission, as stated in its volume introductions, is deliberately broad: it accommodates theoretical, substantive, empirical, methodological, measurement, and modelling contributions related to marketing phenomena.

The intended contribution is not simply to restate prior studies. The series expects work that can critically review literature, summarize what is known, present key theories and frameworks, explain important methodologies, identify gaps, discuss emerging and international developments, and offer directions for future theory, testing, and implementation. Empirical studies may also appear when they advance the volume’s intellectual purpose.

For authors, this makes RMR particularly relevant to integrative scholarship: authoritative reviews, framework-building chapters, methodological syntheses, forward-looking essays grounded in research, and empirically supported contributions that fit a themed volume.

Subjects and themes likely to fit

The broad marketing remit can include consumer behaviour, marketing strategy, branding, digital and AI-enabled marketing, measurement, analytics, international and global marketing, retail and shopper marketing, vulnerable consumers, sustainability, market systems, services, innovation, and related methodological questions. The exact fit should always be judged against the theme and editor guidance of the specific volume.

A manuscript that is technically about business but has only a weak marketing research contribution may be unsuitable. Likewise, a narrow empirical paper with no substantial synthesis, framing, or volume-level relevance may fit a conventional journal better than a review-oriented edited series.

Current Volume and Evidence That the Series Is Active

Emerald’s current collection page lists Volume 22, Global Marketing in Times of Disruption. The volume is edited by Kelly Hewett and Yuliya Strizhakova. Emerald describes it as examining disruptions reshaping international marketing through geopolitical change, technological advancement, and shifts in consumer behaviour, with implications for firms, markets, consumers, and policy makers.

That recent volume illustrates how RMR combines its enduring review mission with topical special-volume themes. Earlier listed volumes have addressed vulnerable consumers, artificial intelligence in marketing, measurement in marketing, sustainability, brand meaning, shopper marketing, and value in markets and marketing.

Is Review of Marketing Research Scopus Indexed?

The task input identifies Scopus Source Record ID 21100265630 and provides the direct Scopus source-profile link. Public scholarly-index references also identify Review of Marketing Research as a Scopus book-series source. For academic compliance, however, always open the live Scopus source record and check current coverage because indexing status and year coverage can change.

Important interpretation: “Scopus indexed” does not automatically mean “Scopus-indexed journal article.” Scopus indexes multiple source types, including journals, book series, conference proceedings, and trade publications. If your doctoral regulations specify “journal,” “Q1/Q2 journal,” or a particular database category, ask whether a chapter in a Scopus-indexed book series is eligible.

Metrics, Quartile, CiteScore, SJR and Impact Factor

The source record may display Scopus-derived metrics such as CiteScore and may be represented in SCImago with SJR and quartile information. Because these values are reporting-year dependent and can change, this page does not manufacture or freeze a number that could be outdated. Use the live source record for the latest applicable metric.

A Journal Impact Factor should not be assumed merely because a title is indexed in Scopus. No verified Journal Citation Reports Impact Factor was identified for this book series during this review. If an institution requires a JCR Impact Factor, verify the exact source type and Clarivate status separately.

What Types of Contributions Does the Series Publish?

Based on Emerald’s stated mission, suitable contributions can include critical literature reviews, conceptual and framework-building chapters, methodology-focused reviews, research syntheses, future-research agendas, and selected empirical studies. The series has increasingly used special themed volumes, so chapter relevance to the commissioned theme can be as important as general marketing relevance.

In practical terms, a strong RMR-style chapter should do more than summarize papers chronologically. It should organize the literature around a defensible intellectual structure, identify what is established and contested, explain theoretical and methodological patterns, show where evidence is weak, and offer a credible agenda for future research or practice.

Who Should Consider Publishing in Review of Marketing Research?

RMR may be worth exploring for established academics, professors, postdoctoral researchers, PhD scholars, interdisciplinary marketing researchers, and research teams with the depth to produce a substantial synthesis or themed scholarly chapter. Early-career researchers can also be suitable contributors where they have a mature, well-bounded literature base and can make an integrative contribution rather than simply summarizing prior work.

It may be less suitable when an author mainly needs a conventional journal article for a regulation that excludes book chapters, when the manuscript is a short empirical report, or when there is no relevant open or commissioned volume. The first journal-selection question is therefore not “Is it indexed?” but “Does this source type and this specific volume fit my manuscript and my institutional objective?”

Submission Process: Why It Differs From a Standard Journal

The public RMR collection page does not show a generic “submit your paper” portal of the kind used by Emerald journals. That is consistent with its status as an edited book series. Authors should identify the relevant volume and determine whether contributions are invited, commissioned, or being accepted through a specific call.

As a practical publication-readiness step, check the current volume or announced future volume, identify the volume editor, read the available call or contributor instructions, and confirm the expected proposal or chapter route with Emerald or the editor. Do not send an unsolicited “journal manuscript” to a generic system unless the official instructions specifically direct you there.

Peer Review and Editorial Assessment

Emerald states that its book proposals undergo external single-anonymous peer review, with the reviewer aware of the author’s identity but the reviewer remaining anonymous to the author. Emerald says it aims to return proposal feedback within 4–6 weeks in its general book-publishing process.

That general Emerald book-process timing should not be presented as a guaranteed RMR chapter review time. A themed edited volume may use volume-specific chapter review, revision, and editorial procedures. The series does not publicly state a universal acceptance rate or a universal chapter-review duration.

Open Access and Publication Fees

A mandatory RMR-specific publication fee was not identified on the public series page. Emerald does, however, offer optional open-access routes for books and book chapters. Its open-access book guidance publishes chapter processing charges (CPCs) that vary by chapter length and can change by year.

Authors should therefore distinguish between a normal contribution to an edited volume and an optional gold open-access choice. Before agreeing to any charge, verify the current Emerald fee schedule, whether the target chapter is eligible, whether an institutional agreement or waiver applies, and which licence will be used.

Ethics, Originality, Attribution and Responsible Research

Authors should follow Emerald’s current author policies on originality, permissions, authorship, conflicts, research integrity, and open research where applicable. A review chapter carries particular responsibility because it synthesizes other scholars’ work. Citations must accurately represent the original sources, quotations and reproduced figures require appropriate rights, and the chapter should not disguise copied synthesis through superficial paraphrasing.

AI-assisted writing or editing should also be handled transparently in line with the publisher’s current policies and the author’s institutional rules. Tools can support language and organisation, but authors remain accountable for claims, references, interpretation, and intellectual contribution.

Journal-Fit Checklist for Review of Marketing Research

1. Source-type fit: Does a book-series chapter meet your PhD, promotion, or funding requirement?
2. Volume fit: Is there a current or forthcoming volume that matches your topic?
3. Contribution fit: Does the manuscript synthesize, critique, theorize, explain methods, or set a research agenda rather than only report a narrow result?
4. Marketing centrality: Is the primary intellectual contribution clearly within marketing research?
5. Literature depth: Is the evidence base broad, current, international where appropriate, and strong enough for a state-of-the-art review?
6. Original synthesis: Does the chapter offer a framework, taxonomy, integration, unresolved tension, or future research agenda?
7. Editorial route: Have you verified whether the volume is accepting proposals or chapters?
8. Compliance: Have you checked the latest author, permissions, open-access, and ethics requirements?

How to Prepare a Stronger, Series-Aligned Manuscript

Begin with a sharply bounded review problem and explain why the synthesis matters now. Build a transparent search and selection logic appropriate to the review type, but do not force a “systematic review” label unless your method truly satisfies systematic-review expectations. Organize the literature around concepts, theories, mechanisms, methods, or unresolved debates rather than simply author-by-author summaries.

Then make the contribution visible. A reader should be able to identify what the chapter changes in the field’s understanding: perhaps a new integrative framework, a clearer taxonomy, reconciliation of competing theories, a methodological roadmap, cross-country insight, or a research agenda tied to specific unanswered questions.

Finally, compare your draft with recent chapters in the series. Check their depth, section logic, use of theory, balance between review and original interpretation, and relationship to the volume theme. This is practical guidance rather than an official RMR formatting rule, but it can help authors judge whether the manuscript “looks and thinks” like a contribution to the series.

Common Reasons a Manuscript May Be Unsuitable

• The work is outside the theme of the active or proposed volume.
• The paper is mainly a short empirical article and does not provide the integrative depth expected of the series.
• The literature review is descriptive rather than critical and synthetic.
• The contribution to marketing theory or research is weak or indirect.
• The evidence base is outdated, selective, poorly documented, or overly local without justification.
• The manuscript lacks a clear future-research agenda or implications emerging from the synthesis.
• The author assumes standard journal submission rules without confirming the edited-volume route.

How Contentxprtz Can Support Publication Readiness

Contentxprtz can ethically support researchers with manuscript assessment, academic editing, proofreading, language polishing, chapter structure, reference consistency, journal or series selection guidance, formatting, proposal or cover-letter editing, and reviewer-response editing where applicable. For thesis-derived work, support can also focus on converting a long dissertation section into a coherent, publication-oriented chapter while preserving the author’s original research and attribution.

Editorial support cannot guarantee that RMR or any other publisher will accept a manuscript. Acceptance depends on topic fit, volume needs, originality, scholarly contribution, evidence quality, peer review, editorial judgement, and the publisher’s policies.

Verified Sources and Useful Official Links

• Emerald: Review of Marketing Research series
• Emerald: Volume 22, Global Marketing in Times of Disruption
• Scopus source profile: 21100265630
• Emerald: publish a book or series
• Emerald: book peer review process
• Emerald: open access books and chapters

Conclusion: Is Review of Marketing Research a Good Fit?

Review of Marketing Research is an established Emerald book series focused on comprehensive and forward-looking marketing research scholarship. Its strength lies in deep synthesis, theoretical and methodological integration, and themed volumes that allow researchers to examine important marketing problems at greater length than many conventional journal articles.

For a researcher, the key decision is twofold: first, whether the manuscript fits the series and a specific volume; second, whether a book-series chapter satisfies the researcher’s institutional publication objective. Verify the live Scopus record, current volume route, and publisher instructions before committing substantial time to reformatting or submission.

Contentxprtz can help strengthen clarity, structure, alignment, citation consistency, and publication readiness while preserving author responsibility and scholarly integrity. At Contentxprtz, we don’t just edit; we help ideas reach their fullest potential.