Advances in International Marketing: Scopus, Scope, Submission and Publication Guide

Quick Answer: What Is Advances in International Marketing?

Advances in International Marketing is a peer-reviewed edited book series published by Emerald Publishing. It focuses on international marketing and related cross-border business questions. Emerald describes the series as publishing theoretical and empirical contributions, including managerial, public-policy, comparative, methodological, and innovative perspectives.

The series has ISSN 1474-7979. The source information supplied for this task maps it to Scopus Source ID 4100151530. Researchers who require Scopus recognition should confirm the source’s current status in the latest Scopus Sources listing, because source coverage and metrics can change and because the most recent Emerald volume verified in this review is Volume 26, published in 2015.

It may be relevant to scholars in international marketing, international business, cross-cultural consumer behavior, export and entry strategy, global branding, emerging markets, multinational enterprise research, and international marketing methods—provided their manuscript fits an active edited volume or call.

Key Takeaways

• Source type: Book series, not a conventional continuously issued journal.
• Publisher: Emerald Publishing / Emerald Group Publishing Limited.
• ISSN: 1474-7979.
• Scopus: Source ID 4100151530 is supplied for the series; verify current status and metrics directly in Scopus.
• Scope: Broad international marketing, including theoretical, empirical, managerial, public-policy, comparative, and methodological work.
• Peer review: Emerald’s series page explicitly states double-blind peer review.
• Submission model: Volume-based; a standing journal-style submission portal was not identified in the official series catalogue reviewed.
• Fees: No series-specific mandatory APC was verified; Emerald’s optional book/chapter open-access charges are publisher-level and should be reconfirmed for the specific volume.

Journal Information at a Glance

What This Page Covers

• What the series is and how it differs from a journal
• Official aims, scope, and recurring international-marketing themes
• Scopus source identification and how to interpret live metrics cautiously
• Types of contributions and who may be a good fit
• How edited-volume submission differs from journal submission
• Double-blind peer review and publication ethics
• Open-access options and fees that require current confirmation
• A practical manuscript-fit and publication-readiness checklist

Methodology and Sources

This guide was prepared from the supplied source record and current authoritative publishing information. The principal sources are Emerald’s official Advances in International Marketing series page, verified Emerald volume pages, the Scopus source profile identified by Source ID 4100151530, Emerald’s research and publishing ethics policy, and Emerald’s open-access book and chapter information.

Metrics, source status, editors, fees, and submission opportunities can change. A researcher making a degree, promotion, or funding decision should therefore reconfirm the live record immediately before submission.

What Does Advances in International Marketing Publish?

Emerald describes the series as a venue for original essays addressing varied international-marketing topics. The official description explicitly includes both theoretical and empirical contributions. It also emphasizes diversity in perspective: some work addresses managerial questions, some takes public-policy or comparative approaches, and some explores established concepts or methods while other contributions pursue newer or less conventional ideas.

The series is therefore best understood as broad within the international-marketing field rather than narrow around one method or one geographic region. Its volumes have historically been thematic, which means fit should be assessed at two levels: first with the long-run identity of the series, and second with the exact purpose of the active edited volume.

Research themes demonstrated in verified volumes

• international market entry and internationalization
• cross-cultural buyer and consumer behavior
• international advertising and standardization
• international marketing research methods and measurement
• entrepreneurship and born-global firms
• emerging-market multinational enterprises
• cultural and institutional distance
• organizational learning and knowledge transfer in multinational firms
• international marketing strategy in rapidly changing environments
• international technology transfer, exports, and foreign market development

These examples come from past volumes and show the series’ intellectual territory; they should not be interpreted as a guarantee that any one of these topics is currently being solicited.

How the Series Differs from a Conventional Journal

The distinction matters when planning a submission. A journal usually has a standing editorial office, ongoing manuscript system, issue or continuous-publication schedule, and stable article categories. Advances in International Marketing operates as an edited book series. Individual volumes have their own titles, editors, chapter sequence, ISBNs, and publication dates.

For an author, this means the correct submission question is not simply “Does my paper fit the series?” but “Is there an active volume whose theme, editor instructions, chapter format, and timetable fit my manuscript?” A strong international-marketing manuscript may still be unsuitable if no current volume is accepting work on that topic.

Understanding Its Scopus Coverage and Metrics

The task source record identifies Scopus Source ID 4100151530 for Advances in International Marketing. Scopus includes book series among its serial source types, and its Sources interface is the appropriate place to confirm title details, current coverage, and available CiteScore indicators.

A live current CiteScore, SJR, SNIP, quartile, and active/inactive source status could not be independently verified from an accessible official source while this guide was prepared. For that reason, this page does not reproduce undated values from third-party ranking sites. If your university says “Scopus publication required,” check three things immediately before submission: the source title and ISSN match; the current source status meets the rule; and your institution accepts a book-series chapter rather than requiring a journal article.

Who Should Consider Contributing?

The series may be relevant to academics, doctoral researchers, early-career scholars, and experienced practitioners whose work makes a clear international-marketing contribution and fits a current edited volume. The series’ history supports conceptual, empirical, methodological, comparative, and applied perspectives.

A promising manuscript would normally do more than place a domestic marketing study in an international setting. It should explain why cross-border markets, institutions, culture, internationalization, multinational activity, global consumers, or international marketing decisions are central to the research question and contribution.

PhD scholars should also check institutional policy. A peer-reviewed chapter in an indexed book series can be valuable scholarship, but some doctoral regulations specifically require articles in journals of a certain category. Publication format is therefore part of journal-selection due diligence, not an administrative detail to check after acceptance.

What Kind of Manuscript Is Likely to Fit?

Preparing and Submitting a Manuscript

Start with the active volume, not a generic template

The official catalogue reviewed does not expose a standing journal-style submission portal for the series. Before formatting a full manuscript, identify whether Emerald, a volume editor, a scholarly association, or a conference-linked call is currently inviting contributions. Past series information notes that individual volumes have sometimes included papers selected from annual CIMaR meetings, illustrating why the submission pathway may be volume-specific.

Build a chapter around the volume’s editorial problem

As a practical publication-readiness step, write a concise fit statement: What international-marketing problem does the chapter address? Why is it relevant to the volume? What does it add beyond existing international marketing literature? What evidence or argument supports the contribution? This is general guidance, not a quoted series requirement.

Confirm manuscript mechanics from the invitation

Chapter length, abstract format, keywords, headings, tables, references, permissions, author biographies, and file requirements can differ by edited volume. Do not assume that instructions from an old volume remain current. Use the editor or publisher instructions tied to the actual opportunity.

What Happens After You Submit?

One key process point is explicitly stated by Emerald: all manuscripts submitted for publication in the series undergo double-blind peer review. In a double-blind model, author and reviewer identities are concealed from each other during review, so authors should expect to follow anonymization instructions where requested.

The series page reviewed does not publish an official average review time or acceptance rate. Those figures should not be estimated. For a themed volume, timing can also depend on editor schedules, revision rounds, coordinated chapter production, permissions, and book production rather than a journal’s continuous workflow.

After review, authors may receive requests for revision. A strong response should address each reviewer point systematically, identify exactly what changed, explain respectfully when a recommendation was not adopted, and keep the revised chapter aligned with the volume’s purpose.

Open Access, Publication Charges, and Rights

No mandatory, series-specific article processing charge was verified. Emerald does, however, offer open-access options for books and individual book chapters. Its current publisher-level page lists book and chapter processing charges for authors choosing gold open access, and those prices can change. Emerald also describes a green open-access route for book chapter authors.

For this series, the safest wording is therefore: do not assume either that publication is free in every arrangement or that an APC is automatically required. Ask the volume editor or Emerald to confirm the publication model, copyright or licence, any open-access option, funding eligibility, and the exact current charge before committing funds.

Publication Ethics and Research Integrity

Emerald’s publisher-wide ethics policies apply important safeguards relevant to authors. The publisher states that submissions should be original, rigorously conducted, appropriately attributed, not simultaneously under consideration elsewhere, compliant with authorship rules, and transparent about conflicts of interest and permissions. Emerald also describes its commitment to COPE principles and its use of Crossref Similarity Check powered by iThenticate for plagiarism screening.

Emerald’s current AI policy permits copy-editing use of generative AI to improve language and readability of author-created material, while emphasizing author responsibility, verification, documentation, and the risks of fabrication, inaccurate attribution, plagiarism, and bias. Researchers should check the latest policy before submission because AI disclosure expectations are changing rapidly.

For authors, the practical rule is straightforward: preserve authentic authorship, do not fabricate data or citations, disclose relevant prior versions, secure permissions for third-party content, document required ethics approval or consent, and never use a service that promises to manipulate peer review or guarantee acceptance.

Why Manuscripts Can Be Unsuitable

• The work has little or no meaningful international-marketing contribution.
• The topic is related to marketing generally but not to the active volume’s theme.
• The paper reads like a standard journal article when the edited volume expects a different type or depth of chapter.
• The contribution repeats established findings without a clear theoretical, empirical, methodological, policy, or managerial advance.
• The international comparison is superficial or poorly justified.
• Methods, evidence, or references do not support the claims.
• Ethics approvals, permissions, authorship, conflicts, or originality requirements are incomplete.
• The author relies on historical Scopus indexing without checking current institutional eligibility.

Is This Series a Good Match for Your Research?

How to Strengthen a Journal-Aligned Manuscript

Although the following are practical publication-readiness steps rather than official series requirements, they are especially useful for a long-form edited-volume contribution.

1. Study the volume context. Read the call, editor introduction where available, and several related chapters.
2. Make the international contribution explicit. Explain why the cross-border, cultural, institutional, or multinational dimension changes the marketing problem.
3. Use a coherent theoretical frame. Avoid stacking many theories without showing how they explain the research question.
4. Report methods transparently. Sampling, country selection, measurement equivalence, translation, data quality, and limitations matter greatly in international research.
5. Connect findings to international marketing. Do not leave the contribution buried in generic management implications.
6. Check references at source. Verify every citation, DOI, table, figure, and permission before final submission.
7. Prepare for double-blind review. Remove identifying material when instructed and keep a clean anonymous manuscript.

How Contentxprtz Can Support Publication Readiness

Contentxprtz can help an author prepare responsibly for an edited book-series submission through manuscript assessment, academic editing, proofreading, language polishing, reference and citation consistency, journal or volume alignment checks, formatting support, and revision-response editing.

The boundary is important. Ethical publication support can improve clarity and presentation, flag gaps, and help an author follow verified instructions. It should not fabricate a research contribution, invent data or references, create undisclosed authorship, influence editors, or promise acceptance. Final research decisions and the submitted intellectual work remain the authors’ responsibility.

Conclusion: Choose the Series for Fit, Not Indexing Alone

Advances in International Marketing has a long-standing scholarly identity in international marketing and an official Emerald description that supports theoretical, empirical, managerial, public-policy, comparative, and innovative contributions. Its double-blind peer-review statement is clear, and the supplied record identifies Scopus Source ID 4100151530.

For a researcher considering submission today, however, the decisive issue is whether an active edited volume exists that fits the manuscript. Before investing in formatting or publication fees, verify the current volume opportunity, editor instructions, Scopus status if required, institutional recognition of book-series chapters, and any open-access arrangement. Strong scope alignment and careful manuscript preparation remain more important than a database label by itself.